{"id":8358,"date":"2026-05-02T13:20:54","date_gmt":"2026-05-02T11:20:54","guid":{"rendered":"https:\/\/unaymilletras.com\/?p=8358"},"modified":"2026-05-02T13:24:50","modified_gmt":"2026-05-02T11:24:50","slug":"scrapworld-2026-rompe-records-y-consolida-madrid-como-capital-europea-del-streetwear","status":"publish","type":"post","link":"https:\/\/unaymilletras.com\/en\/scrapworld-2026-rompe-records-y-consolida-madrid-como-capital-europea-del-streetwear\/","title":{"rendered":"Scrapworld 2026 rompe r\u00e9cords y consolida Madrid como capital europea del streetwear"},"content":{"rendered":"
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La feria Scrapworld re\u00fane a 17.000 asistentes, supera los 10 millones de impacto econ\u00f3mico y refuerza su conexi\u00f3n con la Generaci\u00f3n Z<\/em><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Scrapworld<\/span><\/span> cierra su edici\u00f3n 2026 con cifras hist\u00f3ricas que confirman su crecimiento dentro del circuito europeo de cultura urbana. Celebrado en IFEMA Madrid<\/span><\/span>, el evento ha reunido a 17.000 personas en dos d\u00edas, con una facturaci\u00f3n directa estimada entre 2,25 y 2,5 millones de euros y un impacto econ\u00f3mico global que supera los 10 millones.<\/p>

Madrid se ha convertido as\u00ed durante un fin de semana en el epicentro del streetwear, la m\u00fasica y el lifestyle. Uno de los datos clave para entender su evoluci\u00f3n es el perfil del p\u00fablico: m\u00e1s del 55% de los asistentes proced\u00edan de fuera de la capital y un 5% eran internacionales, con una clara mayor\u00eda de Generaci\u00f3n Z. Este enfoque consolida a Scrapworld no solo como feria, sino como un reflejo directo de las tendencias culturales y de consumo de una nueva generaci\u00f3n que entiende la moda, la m\u00fasica y el estilo de vida como un mismo lenguaje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Scrapworld\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La m\u00fasica volvi\u00f3 a ser uno de los grandes motores del evento, con actuaciones de artistas como Yung Beef<\/span><\/span>, Fernando Costa<\/span><\/span>, Grecas o el colectivo La Vendici\u00f3n<\/span><\/span>, que llenaron el recinto y concentraron buena parte de la atenci\u00f3n del fin de semana.<\/p>\n

En paralelo, Scrapworld reafirm\u00f3 el peso del streetwear como industria consolidada. Marcas como Project X Paris<\/span><\/span>, EME Studios<\/span><\/span>, New Era<\/span><\/span> o Cold Culture<\/span><\/span> compartieron espacio en un formato donde el producto se presenta directamente al consumidor. El modelo gira en torno a drops limitados, lanzamientos exclusivos y colecciones activadas en tiempo real, reforzando el evento como punto de venta y term\u00f3metro de tendencias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Uno de los momentos m\u00e1s seguidos fue el partido entre creadores de contenido y exfutbolistas, con equipos liderados por Joan Capdevila<\/span><\/span> y Pedro Munitis<\/span><\/span> frente a Iker Ruiz y Papi Gabi, y con Dar\u00edo Eme Hache<\/span><\/span> como \u00e1rbitro. M\u00e1s all\u00e1 del resultado, el formato convirti\u00f3 el deporte en espect\u00e1culo y contenido en directo, reforzando el car\u00e1cter h\u00edbrido del evento.<\/p>

Las activaciones de marca tambi\u00e9n jugaron un papel clave en la experiencia. Estrella Galicia<\/span><\/span> apost\u00f3 por una zona con rampa de skate en funcionamiento continuo, mientras Domino\u2019s<\/span><\/span> instal\u00f3 un espacio central que actu\u00f3 como punto de referencia del recinto, destacando su subasta final vinculada al gaming. Oscar Mayer<\/span><\/span> opt\u00f3 por un formato escenogr\u00e1fico, y otras marcas como Vicio<\/span><\/span>, Ram\u00f3n Bilbao<\/span><\/span> o Pepsi<\/span><\/span> completaron la oferta lifestyle integrada en el recorrido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Entre las propuestas m\u00e1s destacadas, IQOS<\/span><\/span> desarroll\u00f3 \u201cElectric Purple\u201d, un espacio inmersivo de dos plantas convertido en arcade que combinaba m\u00fasica, juego y cultura urbana, incluyendo una colaboraci\u00f3n con BRESH<\/span><\/span>.<\/p>

Con esta edici\u00f3n, Scrapworld no solo consolida su crecimiento, sino que refuerza su papel como uno de los grandes puntos de encuentro de la cultura urbana en Europa, conectando industria, entretenimiento y comunidad en un mismo espacio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La feria Scrapworld re\u00fane a 17.000 asistentes, supera los 10 millones de impacto econ\u00f3mico y refuerza su conexi\u00f3n con la Generaci\u00f3n Z Scrapworld cierra su edici\u00f3n 2026 con cifras hist\u00f3ricas que confirman su crecimiento dentro del circuito europeo de cultura urbana. Celebrado en IFEMA Madrid, el evento ha reunido a 17.000 personas en dos d\u00edas, […]<\/p>\n","protected":false},"author":6,"featured_media":8360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,5],"tags":[],"class_list":["post-8358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-moda"],"yoast_head":"\nScrapworld 2026 rompe r\u00e9cords y consolida Madrid como capital europea del streetwear<\/title>\n<meta name=\"description\" content=\"La feria Scrapworld re\u00fane a 17.000 asistentes, supera los 10 millones de impacto econ\u00f3mico y refuerza su conexi\u00f3n con la Generaci\u00f3n Z\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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